How to start up an online business


This site provides the first steps towards what could be a life-changing experience. The aim is to set you on the right track to run your own successful online business. You don’t need to be an IT expert to create a website. Just follow the steps (start here) and your site will be up and running in no time.

Part 1: Planning

Start the right Business

Before you start, consider why you want to run a business and what you aim to get out of it. Creating a business from scratch can be exciting and rewarding, but it also involves time, effort and money

Take your time with this step as it is essential to understand why you are doing it.

Ask yourself the below questions:
  • Have you got what it takes to start an online business?
  • What is stopping you now?
  • What are you good at?
  • Is there a market for your business idea?
Discover how to analyze the market and the competition to help you start your online business.

Part 2: Building

Create the right website

Register a domain name

Selecting a domain name is like the home of your website as it is a crucial part of your brand and might appear on everything from Corporate Identity to press releases. You cannot change your domain and can only register a new name.

Try to choose a name that is short and easy to remember and that you are able to get matching usernames for Facebook, Twitter, YouTube and other Social Media accounts.

Sign up with a web host

In effect, your website is like a document that the user opens and it needs to be stored somewhere anyone can access. The web host is the company that houses your site and provides the space to create web page, emails addresses, connectivity and security. Start with the cheapest monthly plan offered as upgrading later is as easy as 123.

Learn more about web hosting  

Install WordPress

For the ultimate in flexibility and ease of use, you can’t beat using WordPress to create your site. Once you have registered your domain and signed up for hosting, login to your account and install WordPress.

How to install WordPress  

After the installation, point your browser to, login and begin building your website.

  • Select the theme.
  • Add your content.
  • Click publish.
  • Wala! You are ready to start your business.
How to create a business site using WordPress

Why not use a free website provider?

This may seem to be the right choice at the beginning since it is zero cost and the website is able to run on day 1, but you will be very limited to what you can do with your website due to restrictions imposed by the free site provider.

The web address may look unprofessional ( and there is a potential of losing your content if the company decides to shut down.

All the effort will be thrown away work.

Many people make the mistake of starting off free with the intention to move to a paid host later.

The problem is

Moving to another host may break your site links and customers may have problems finding you due to change in domain name.

Find out more on why you should use a paid host right from the start  

Part 3: Selling

Maximize your sales

There are many ways to make money online. From ecommerce, membership to displaying advertisement on your web pages.

Find out the best way to approach your future online business  

Part 4: Marketing

Find new customers

The question: How long will website success take?

There are many ways to make money online. This depend on how long it takes to learn how to market your products. Marketing your product is more important than getting your website right as it will bring potential customers to your site. Since this an online business, the most common ways to get noticed is through Search Engine optimization (SEO) and advertisements promoting your site to generate traffic.

Find out how to market online  

Common Website mistake

Do not be too focus on the money that your site fails to connect with the people.

Even without a physical property, the same principle for managing the business applies. Your customers will still expect the same level of service provided by a physical store.

In fact, a lot of effort is required to form connection with customers online.

Find out more on common website mistake  

Stand out from the rest

After the installation, point your browser to, login and begin building your website.

  • Will your site resolve their problem better than then competition?
  • What are your target audience?
  • Why would someone come to your site instead of an already established site on the same content?
  • What is your unique selling point?
In short create a unique experience that help people connect with your content over what the competition can provide.

Find out about core competencies